ALATAR CUSTOMS was born in Taos, New Mexico — a high-desert crossroads where old adobe, blue doors, and ancient roads converge. From this place of dust, wind, and quiet visions, Brett Troeger set out on a long path of individuation: a wandering pilgrimage to the southernmost tip of Chile to become the most distilled version of himself.

Riding a hand-built chopper named Isidra, Brett travels cathedral to cathedral, mountain to mountain, border to border — studying forgotten healing medicines, collecting relics from old worlds, and climbing the tallest peaks he can find. These sacred artifacts are offered through ALATAR CUSTOMS, alongside private men’s retreats in holy places for men seeking clarity, rebirth, and deeper connection.

The road is both the teacher and the test.

The mission is both spiritual and mechanical.

ALATAR CUSTOMS is the living story of that journey — a myth unfolding mile by mile.